Prerequisites for the admission.

Access to this Bachelor’s Degree Programme requires a high school diploma or other qualification obtained abroad and officially approved.
The education regulation of the degree programme requires students to possess sufficient knowledge and skills of the Italian language, of public and recent institutional life, and of logical thought when starting the course, in order to ensure a profitable study attendance. A compulsory verification of the individual knowledge is provided for at programme starting. Should students fail to pass the test, they will have to obtain additional specific credit obligations during the first year.

Skills associated with the function

Communication and public relations manager in public and private organisations
- Design, organise and manage the communication flows inside the organisations
- Gain specific knowledge and skills relating to multimedia communication, also in advertising agencies and in the ongoing training and distance learning field
- Specific skills relating to event organisation

Function in a work context

Communication and public relations manager in public and private organisations
Graduates in Communication Sciences are able to carry out the following tasks:
- Organise and manage public relations and communication with the environment of organisations (advertising, events, public relations, public communication)
- Organise the communication networks within the organisations
- Ideate and write texts on any kind of support, both traditional and multimedia

Educational goals

OBB_SPEC The degree programme is aimed at providing a theoretical and practical training on Communication. In addition to gain the required language and semiotic skills, students shall learn the social, historical, legal, and cultural bases needed to understand and analyse in a critical manner the various types of languages used both in social and media communication, and corporate communication, also gaining the suitable tools to design the most appropriate communication forms for the different objectives and contexts.

More specifically, in the first two years, the training path offers a wide common basis in the language, semiotic, sociological and psychological field. Computer and statistical tools as also provided, as well as in-depth studies of the English language, and the knowledge relevant to the history and right of information and communication. The main programme objectives are the design, practical set up management of communication means (e.g. web pages, multimedia or hard-copy texts) with interface functions between the audience and organisations or institutions. To this purpose, laboratory activities related to graphics and video communication will be provided. Between the second and third year, students are asked to choose between two paths: in the first one media languages are mainly explored, through the sociological and semiotic study of cinema, television, web, new forms of narration and communication, whereas the second programme is dedicated to corporate communication, and deals with the study of communication processes within organisations and companies, with reference to both internal and external communication.

Communication skills

Graduates in Communication Sciences are able to:
- organise and adapt data and information as to facilitate their dissemination and understanding;
- set up communication means (e.g. web pages, multimedia or hard-copy texts) with interface functions between the audience and organisations or institutions;
- assist organisations and institutions in terms of public communication;
- assist organisations and institutions in terms of internal communication management (among offices, departments, divisions, etc.)

The degree programme aims at providing students with the logical and presentation tools suitable for the valuation of the acquired knowledge and the development of professional skills typical of a 1st level graduate. In each single teaching, importance is given to learning technical terminology for each discipline, even through discussions and/or both individual and team presentations. In order to pass the final test, students must write a paper proving to possess suitable writing communication skills. When carrying out the various training activities, students are encouraged to interact in order to improve their analysis and argumentation skills and acquire IT skills suitable for using the most recent and common communication tools. In addition, students are given the opportunity to further improve their communication skills by attending foreign language classes and participating in mobility programmes with other European countries.

The communication ability in writing is assessed through written examinations and the final test, whereas oral interviews and discussion activities in the classroom are aimed at assessing oral communication skills.

Making Judgements

Graduates in Communication Sciences are able to:
- develop new ways for detecting and monitoring the communication activities within the different organisational environments;
- read and interpret indexes and data relating to different communication aspects, both on the organisational aspect and on the more general social one as a whole;
- interpret and comment such indexes and data not only with a statistical approach but also as regards language, socio-psychological and semiotic aspects.

The multiple disciplines included in the programme allow students to deal from different perspectives with the various socio-psychological phenomena that are relevant for managing communication processes and strategies. Students acquire techniques and tools for data analysis and evaluation that support the critical interpretation of the phenomena being studied. In addition, initiatives are offered such as discussions and debates with experts and main players of the “new communication” to encourage and value the development of an independent capacity of judgement in students.
The independence of judgement is verified by assessing the students’ contribution during the discussion activities, as well as through the assessment of the practical exercises and the final examination.

Learning skills

The degree programme in Communication sciences is aimed at providing students with the skills to deepen and value the knowledge acquired, enabling them to access the further levels of professional and theoretical training. As communication is quite a dynamic sector, its short- or long-term developments are not easily predictable, and being able to shape the knowledge and the skills acquired is extremely important. The teaching offered provide a set of theoretical reference frames, quantity and qualitative instruments and methodologies that are functional to the deepening of such developments.

The learning skills gained are assessed through all the activities of reprocessing the knowledge gained, in particular through the practical exercises included in some programmes and the final examination.